“Dear passengers to your own future, sit comfortably at the present, follow our instructions and find out where you are going to land in 2030., and what is the price of your trip.”
With these words of the imaginary air campaign Air Future cabin crew, the last year’s journey to an energy-efficient future began. One year later, with the same flight Bosnia Energy Efficiency Project and Via Media, flew to RSVP festival from where they returned with two Attend awards in the categories “Best Non Profit/ Socially Beneficial Event” and “Best B2B / B2C / Interiors Event.”
The campaign, whose creative concept is signed by the Via Media agency, is responder to the increasing air pollution, with which the citizens of Bosnia and Herzegovina, and beyond, have faced more and more in recent years. The main causes of this problem can be found in the irrational use of energy.
Although primarily focused on the reconstruction of public facilities in the FBiH, one of the important tasks of the Bosnia Energy Efficiency Project is to educate the public about the necessity of energy-efficient behavior. The Air Future campaign aimed at raising public awareness of the importance of energy efficiency, as well as direct benefits of smart energy use presenting the image of the future that each individual expects, if that energy is scattered.
For the Bosnia Energy Efficiency Project this is a confirmation of successful work and an indicator that it is the right path to implementing project activities. Cooperation with the agency Via Media, a great idea and a great campaign, resulted with these awards, which are certainly additional incentives for further work, in order to encourage all citizens to behave responsibly.